California's Honest Pricing Law
What Charter Boat Operators Need to Know

As a charter boat operator in California, staying compliant with the latest regulations is crucial. The recent implementation of California's Honest Pricing Law (also known as the Fair Pricing Act) has significant implications for your charter booking software and overall pricing strategy.

What is the Honest Pricing Law?

California's Honest Pricing Law requires businesses, including charter boat operators, to display the full price of their services upfront. This means that any additional fees, including those from your online boat reservation system, must be included in the advertised price.

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How Does This Affect Your Charter Boat Business?

If you're using percentage-based charter booking software, you may need to adjust your pricing strategy. Here's why:

Transparency

All fees, including booking fees, must be included in the advertised price.

Competitive Pricing

Your displayed prices may appear higher than before, potentially affecting your competitiveness.

Customer Trust

While initial prices may seem higher, customers will appreciate the honesty and lack of surprise fees.
GoFish.Rocks

Your Solution for Honest Pricing

Our charter booking management software is designed with laws like this in mind. Here's how we help:

  • Flat-Rate Pricing: Our $1.50 per passenger fee is easy to incorporate into your pricing.
  • Transparent Bookings: Our online fishing boat booking software clearly displays all fees upfront.
  • Compliance Support: We help you stay compliant with California's regulations.

Don't let the Honest Pricing Law
catch you off guard.

With GoFish.Rocks, you can ensure your charter booking software keeps you compliant and competitive.

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